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Too many creators suffer from late payments and worrying about money stuff.

We're on a mission to help you take back control and get paid on your terms so that you can stay in the zone and focus on what really matters.

We're a global company co-headquartered in Los Angeles and Stockholm.

"$3 million investment led by EQT Ventures."
Wall Street Journal
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"...let freelancers get paid immediately..."
Tech Crunch
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"Our team has worked with 10k+ creative freelancers."
Efma
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Founding team

Kristofer Sommestad
20 years of engineering & product development at SpotON Radio, Spotify, Springworks and now Willa.
Peter Blom
Former Growth Lead at Spotify, Grand Clio Award Winner, Founder at SpotON Radio, Rebel & Bird and Relatable.
Aron Levin
Early team member at Spotify, Co-founder Relatable and author of Amazon bestseller Influencer Marketing for Brands (Springer Nature).
Stefan Pettersson
CTO & co-founder of Willa and Relatable 🚀 Interests: coding, growth, business, marketing, startups and tinkering!