Saturday, October 15, 2005:

One of our local yarn shops here has a "frequent buyer" program, i.e., for every $5 you spend at the shop, they punch a card, and when it's filled up -- I believe it's $150 worth -- you get 10% back: $15 in free merchandise the next time you come in.

I think that's such a great idea. It promotes loyalty and makes you want to spend more money, so really, everyone wins. I wish more stores would do that.

I went there today, intending just to check out the sale room and see if they had any cotton yarn, because I wanted to try knitting some washcloths; I thought that would be a quick, easy Christmas gift, maybe. I found a lone ball of coral-colored Calmer, and then I also picked up a skein of red and black sock yarn that I thought might make a cool pair of fingerless gloves. I thought about buying some Silk Garden, but their price--$11.00--seems awfully high when I compare it to the $7.95 or so that I've paid online.

Still, I do like buying locally if I can, and there's that frequent buyer thing going on . . . but I decided to wait, and just get the two sale things.

When I got up to the register, I noticed that they had a sign up that from now on, you would get one punch on your card for every $10 in purchases. So they effectively made it twice as hard to get anything free--now you'll have to spend $300 to get $15. I though, oh well, and handed over my debit card and my punch card, thinking at least since I was spending about $15, I'd get one punch.

The saleslady took my cards, processed the credit card, and handed the punch card back to me without a word, or a punch. I thought she'd forgotten, and said, "Um, did you want to punch it for me?" and she said, without looking up, "Not on sale items, sorry."

And I thought, okay, that's it for this shop. It's always packed, they've got knitting classes going on all the time, it's always full of women buying expensive novelty yarns. I know it's tough running a small business, but you know what? I'd almost rather they just discontinue a program like that rather than making it doubly harder to get anything. Frankly, it would have made me a lot happier if they had said that you had until whatever date to fill up a card, and after that it was discontinued.

The other thing they do that bugs me is that they mark merchandise up--you'll quite often pick up yarn where the price has been marked out with a marker and another price written in. Obvioiusly suppliers raise their prices, but raising the (already high) price on older stock to match new prices seems wrong to me.

Anyway, I guess I'll just go back to ordering online. It's less hassle and less expense, and infinitely less aggravating.



[ Posted by Willa at 7:26 PM ] link me


Comments:

Willa, I understand your frustration about the frequent buyer card. My LYS has one too. I didn't know about it until one day when I was in the shop the lady who was checking me out asked me if I had one. I didn't, so she gave me one and punched it for my purchases that day. Later on I read in their newsletter that they charge $1 for the card, but I couldn't tell from my receipt if they had charged me for the card or not. The card attaches to my key chain and has 10 places on it where it can be punched. Every time I make a $25 purchase they punch it and when it's full, I get $25 credit. So, that basically means that I have to spend $250 to get $25 in free merchandise. The next time I went in I bought some things that didn't quite come to $25, but did once the tax was added. I was informed that it had to be $25 "before" tax. Another time I went in and bought some sale items and was told it didn't apply to "sale items". Another time I bought a kit that was $55 before tax, and I was on my lunch break and in a hurry and realized later that I forgot to ask them to punch my card. I took my ticket back and explained to them and you know what they said? That they don't punch "after the fact" and said, "See it says it right here on the back of the card." Now that's just wrong. I don't care if you forgot to ask them to punch it and you have to ask them because they "never" remember to do it on their own. But, as long as you have your receipt I don't understand why they can't punch it after the fact. It's not like I stole the merchandise from them. I realized that they are not going to really give anything away free that they don't have to. They are in it for the money, after all. I'm considering just taking the card back and telling them to keep it that it doesn't help me any. If I had another yarn shop that I could go to, I probably would, but since I don't, I don't want to become the bad customer.
 

Well, it certainly is frustrating. I'd rather they did nothing at all than to make it so difficult to get anything from it. It makes me resentful, which isn't how I want to feel when I'm shopping for one of my favorite things. :)
 

I also get frustrated coming from a place like Seattle area where the yarn stores compete for customers to the south where I have to travel hours to get to a good store. I actually joined the Atlanta Knitting Guild for a while but wasn't into competing for the bragging prizes of how much I spent to create this sweater or how fast I finished this project! I had 3 stores in the area refuse to answer a technical stitch question because I didn't buy the yarn there! Man was I pissed! What they don't realize is the better they treat me - the more I will come in and buy their yarn and classes. I was in a shop the other day and they were having a 20% off sale - store wide. I got to the counter and pulled out my 10% discount card I bought for 15 bucks and was told to put it away - they were already giving me the yarn at 20% off! Well hey - at 11.50 a skein that is hardly giving it away regardless of quality - I also wish I had another store in my area to go to! Online is looking better and better. Actually bought a lace pattern the other day on line it was $4.00 with a $2.00 freight charge (for 1 page!) then it was a copy to boot! Ya just can't win!
 

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