From the beginning, it was hard to imagine how Blockbuster was going to get away with its "No More Late Fees" campaign. It was just ludicrous -- yeah, no more "late fees," but if you kept a movie more than seven days, they charged you the full price for it! So instead of being charged, what, $5 or something if you bring it back late, you're going to be charged $50 or more. Sounds like a great deal to me!

Blockbuster settles complaints about 'No Late Fees' policy - Mar. 29, 2005