There's a great article in Inc. this month about Kenny Kramm, the pharmacist who started FlavorX, a company that produces flavorings for medications, and the impetus for the company--a seriously ill child who refused to take the medication that kept her alive.

As a pharmacy technician, Kramm knew young children hated swallowing medicine, but it had never seemed like an earth-shaking problem. Hadley made it one. Home from the hospital, his infant daughter balked at the four daily doses of phenobarbital she needed to prevent grand mal seizures that deprived her brain of oxygen. "She would clamp her mouth shut and you couldn't get it open," says Kramm. "If you did get it open, she'd hold the medicine in her mouth for half an hour until she'd start crying and it would come out all over her. That was worse because we didn't know how much she'd gotten, and we were afraid of giving her more in case she got too much." The Kramms erred on the side of undermedication, and as a result Hadley's seizures continued, sending her to the emergency room over and over again.

Inc.com: The Heart of a Company